Compliance Requirements for Enhanced Itinerary and Marketing Materials

This section outlines the mandatory requirements for creating Enhanced Itinerary footers and other sales and marketing materials for your agency. These standards are implemented to ensure consistency across all affiliates and to prevent confusion among customers and viewers.

Standard Footer Usage Requirements

All banners and itinerary footers must include the official standard footer image available in the Resources tab of the main portal. The standard footer must be placed at the bottom-right corner of all materials and must be used in its original, high-resolution form.

The following rules apply strictly:

• The standard footer must always be displayed in its original proportions.

• Do not stretch, compress, skew, rotate, resize out of proportion, or otherwise distort the standard footer.

• The standard footer must be used only in high-resolution format.

• Pixelated, blurry, low-quality, or poorly rendered versions are strictly prohibited.

• Color alteration, typography changes, layout changes, or design modifications are not permitted.

• The standard footer must be placed on a white background only.

• Ensure sufficient clear space around the standard footer to maintain visibility and legibility.

• No other text or images may be aligned with or placed near the standard footer.

• The standard footer must not be placed on backgrounds that compromise its clarity or readability.

Logo and Branding Compliance

All materials must display only:

• Your agency logo, and

• The official WCA Travel logo

The use of any other logos, including but not limited to IATA, PTAA, TBP, and DOT, is strictly prohibited and must be removed. This requirement is for strict compliance.

Below is a sample Enhanced Itinerary footer:

Below is a sample marketing material:

QR Code Requirement

All materials must include your official QR code.

Enforcement

Failure to comply with any of the above requirements may result in the temporary suspension of your account until the guidelines are properly followed. These guidelines are effective immediately.